Business Support & Community Sponsor

Partner with Northwest Public Broadcasting to grow your brand while supporting trusted public media.

NWPB sponsors include a wide range of businesses and organizations — from small nonprofits to major corporations. They all share one goal: reaching a loyal and engaged public media audience while supporting a vital, non-commercial community service. If you would like to learn about sponsorship opportunities, email our underwriting team.

Why Sponsor NWPB?

When you sponsor NWPB, you gain access to a powerful, mission-driven audience while aligning your brand with values like trust, integrity, and quality.

Benefits of Sponsorship:

• Reach an engaged and influential audience
• Stand out in a clutter-free, non-commercial environment
• Increase brand trust and loyalty
• Enhance your organization’s public image
• Receive customized support and sponsorship planning

Public Media Audiences Take Action

Over 80% of public media listeners take action in response to sponsorship messages. Why?

Because listeners understand that sponsors make their favorite programs possible—and they reward that support with loyalty. In fact:

• 71% of NPR listeners say they have a more positive opinion of companies that sponsor NPR
• 64% of PBS viewers say they find sponsors more trustworthy

Trusted, Respected, and Growing

In a fragmented media landscape, public media remains one of the most respected and trusted sources of information.

• PBS has been named the most trusted media brand in America for 12 straight years
• NPR’s Morning Edition is the #1 syndicated talk show in the country
• All Things Considered is the #2 syndicated talk show
• PBS programs rank among the most credible and objective sources watched by U.S. opinion leaders
• NPR is ranked as the #1 most trusted and most loved news service

Let’s Grow What’s Good—Together

Join the 200+ business and community leaders who already sponsor Northwest Public Broadcasting. Align your brand with our values and build real connections with the people you serve.

Ready to Get Started?

Contact your regional representative to learn more and build a custom sponsorship plan that fits your goals and audience.

Network Packages, Western WA, Tri-Cities, Walla Walla Valley
Cricket Cordova | 509-372-7162

Central WA, Columbia Basin, Palouse, North Central Idaho
Jamie Huber | 509-662-4589

North Sound, Skagit Valley, Bellingham, Victoria B.C.
Cricket Cordova | 509-372-7162

South Sound, Olympia, Centralia, Chehalis
Cricket Cordova | 509-372-7162

Network-Wide Opportunities
Cricket Cordova | 509-372-7162