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Murrow College of Communication at WSU

TikTok Takeover

PULLMAN – TikTok, famously known for its hilarious videos and dance challenges has taken over this generation. After scrolling on there for an hour the trend of songs are sure to get stuck in your head.

This app is for making and sharing short videos. The videos are tall, not square like on Snapchat or Instagram stories. You navigate through these videos by scrolling up and down like a feed rather than tapping or swiping side to side. 

Video creators have all sorts of tools at their disposal including filters and the ability to search for sounds for your video. 

It’s been downloaded about 80 million times in the United States and nearly 800 million times worldwide. But what makes tik tok so much more different than any of our other social media platforms?

Like most social media TikTok is shockingly time consuming, you won’t even realize how long you’ve been scrolling on there. It’s full of never-ending content which allows their consumers to be on there for as long as they’d like.

Even with this time consuming element social media users continue to be huge tik tok fans with their continuous new dances and challenges. 


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