Business Support & Community Sponsor
Northwest Public Broadcasting Delivers More
Sponsors of Northwest Public Broadcasting come in all shapes and sizes, from community non-profits to large corporations. They all share an interest in reaching public media audiences while supporting the trusted resource that is NWPB.
Our team collaborates to help each sponsor build a customized plan to achieve their marketing goals, and grow goodwill among NWPB’s audience.
The value of sponsorship:
- Connect to an engaged and influential audience
- Increase your visibility before a regional audience
- Stand out in a clutter-free environment
- Increase customer loyalty
- Enhance your corporate image
- Receive customized service
Over 80% of the public media audience has taken some form of direct action as a result of hearing a sponsorship.
And there are reasons for that: Audiences appreciate the sponsors that make their programs possible and whose support preserves public broadcasting’s non-commercial format. In turn, that clutter-free environment allows sponsor messages to be heard with distinction.
In a world where brand lives in the same space as reputation, NWPB offers unique engagement opportunities for sponsors and a way to separate yourself from your competition. Stand out, enhance your image, and connect to NWPB’s engaged and influential audience.
Support NWPB and partner your organization with our Northwest values: quality, integrity and social responsibility.
71% of NPR listeners hold a more positive opinion of companies that support NPR
64% of PBS audiences believe companies that sponsor PBS are more trustworthy
Underwriting on Northwest Public Broadcasting has been very effective for my business.
When I first opened my store, lots of people came by to check it out. Underwriting brought those people back in, because they heard Browsers on their station.”
-Andrea Griffith, Browsers Bookshop in Olympia
In an increasingly fragmented and hectic media world, public broadcasting’s audience continues to garner respect and to grow.
PBS has been recognized as the #1 most trusted media brand in America for 12 consecutive years
NPR’s Morning Edition is the #1 syndicated talk show in the country and NPR’s All Things Considered is #2
PBS Programs ranked as 4 of the top most “credible” & 5 of the top 10 most “objective” television sources watched by opinion leaders
NPR ranked as the #1 news service, the most trusted news service and the most loved news service
We know that our visitors listen to and trust [NWPB], as do I.
Because the content they deliver is so spot on, listeners know that when they hear about us on the radio, they are hearing something beneficial.
– Monica Miller, Executive Director, Gallery One Visual Arts Center
Northwest Public Broadcasting Representatives
For more information, please contact one of our regional specialists:
Your organization can build a strong association with the quality and excellence of NWPB, PBS, and NPR. Contact us now to learn how you can achieve your marketing goals, and enhance your corporate image as a NWPB sponsor.
Join the 200+ business and community leaders who have already chosen to support Northwest Public Broadcasting. Begin connecting your business to our audience, today!
*Sources: Nielsen Audio; Harris Poll EquiTrend®; University of Missouri School of Journalism; Marketing & Research Resources, Inc.; Erdos Morgan Opinion LeadersStudy; Lightspeed Research; City Square Associates.
CAPE FLATTERY FOUNDATION, WALLA WALLA