Sponsors of Northwest Public Broadcasting come in all shapes and sizes, from community non-profits to large corporations. They all share an interest in reaching public media audiences while supporting the trusted resource that is NWPB.
Our team collaborates to help each sponsor build a customized plan to achieve their marketing goals, and grow goodwill among NWPB’s audience.
The value of sponsorship:
Connect to an engaged and influential audience
Increase your visibility before a regional audience
Stand out in a clutter-free environment
Increase customer loyalty
Enhance your corporate image
Receive customized service
Support What People Love
Over 80% of the public media audience has taken some form of direct action as a result of hearing a sponsorship.
And there are reasons for that: Audiences appreciate the sponsors that make their programs possible and whose support preserves public broadcasting’s non-commercial format. In turn, that clutter-free environment allows sponsor messages to be heard with distinction.
In a world where brand lives in the same space as reputation, NWPB offers unique engagement opportunities for sponsors and a way to separate yourself from your competition. Stand out, enhance your image, and connect to NWPB’s engaged and influential audience.
Support NWPB and partner your organization with our Northwest values: quality, integrity and social responsibility.
71% of NPR listeners hold a more positive opinion of companies that support NPR
64% of PBS audiences believe companies that sponsor PBS are more trustworthy
Underwriting on Northwest Public Broadcasting has been very effective for my business.
When I first opened my store, lots of people came by to check it out. Underwriting brought those people back in, because they heard Browsers on their station.”
-Andrea Griffith, Browsers Bookshop in Olympia
Grow What’s Good
In an increasingly fragmented and hectic media world, public broadcasting’s audience continues to garner respect and to grow.
PBS has been recognized as the #1 most trusted media brand in America for 12 consecutive years
NPR’s Morning Edition is the #1 syndicated talk show in the country and NPR’s All Things Considered is #2
PBS Programs ranked as 4 of the top most “credible” & 5 of the top 10 most “objective” television sources watched by opinion leaders
NPR ranked as the #1 news service, the most trusted news service and the most loved news service
We know that our visitors listen to and trust [NWPB], as do I.
Because the content they deliver is so spot on, listeners know that when they hear about us on the radio, they are hearing something beneficial.
– Monica Miller, Executive Director, Gallery One Visual Arts Center
Northwest Public Broadcasting Representatives
For more information, please contact one of our regional specialists:
Your organization can build a strong association with the quality and excellence of NWPB, PBS, and NPR. Contact us now to learn how you can achieve your marketing goals, and enhance your corporate image as a NWPB sponsor.
Join the 200+ business and community leaders who have already chosen to support Northwest Public Broadcasting. Begin connecting your business to our audience, today!
*Sources: Nielsen Audio; Harris Poll EquiTrend®; University of Missouri School of Journalism; Marketing & Research Resources, Inc.; Erdos Morgan Opinion LeadersStudy; Lightspeed Research; City Square Associates.
Welcome to the new digital home of Northwest Public Radio and Northwest Public Television. The new year brings an internal change to our organization, joining TV and radio. Together, we’re NWPB. Thank you for your continued support of public broadcasting in our region. Your support matters.